Hamyar Farsh | Digitizing the Persian Carpet Value Chain.

Hamyar Farsh is a digital platform designed to address operational and financial challenges across the Persian handmade carpet value chain. As the Lead Product Designer, I led the product design process around complex workflows involving carpet producers, merchants, weavers, and other industry professionals. The product brings production tracking, inventory management, wage calculation, break-even and profitability estimation, workforce evaluation, digital carpet certificates, production documentation, and business reporting into a unified experience. The core design challenge was translating a highly traditional and fragmented production process into an accessible digital system while maintaining the simplicity required for users with different levels of digital literacy.